Introducing Our New "Latvijas Finieris" Identity
To keep up with the times and to better convey a unified corporate sustainability story to the public, we introduce the renewed visual identity of the Latvijas Finieris Group. This means a more modern logo, refreshed corporate colours, a new design of documents and print work, changes in the look of the digital environment and other improvements to the company's external image.
We are introducing the new identity gradually, with the first changes being to the design of the digital environment and documents (including invoices and delivery notes). One of the most visible examples of the new visual identity is the Sustainability Report.
"In the near future, we will also address our cooperation partners with a request to use our new visual identity. Of course, we are well aware that a sufficiently long transition period is expected, when various Latvijas Finieris logos will be displayed in the public space," says Tālivaldis Silenieks, Head of Marketing at Latvijas Finieris. "The corporate image is made up of many factors, the visual identity being just one of them. More important are our actions – what the company does, how its representatives speak and behave. Each and every employee of the Group, with his or her attitude and responsibility towards corporate values, is an image-maker and a sustainability story-teller. This idea is also embodied in the Group's new slogan Promises delivered. Naturally."
The last changes to the Group's visual identity were made more than five years ago, since then the brand architecture of Latvijas Finieris has undergone significant changes. Two years ago, the Riga Wood brand for birch plywood products was introduced, and a similarly styled unified visual identity was created for Iekārtu rūpnīca and Betulin Lab.